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Harsch Website Drawing Berkshire Visitors by the thousands

Harsch Associates has been drawing visitors by the hundreds and thousands to its latest feature, live video tours of homes in the Berkshires, Williamstown, North Adams, Vermont towns, Hancock, Lanesboro, and soon in New York. The videos show homes as well as Berkshire land offerings. Ironwood features a home with indoor riding ring and magnificent stables, Sweet Farm features 12 lots in an 18 lot subdivision and Candlewood Dr. is a typical Williamstown neighborhood Cape style home at an affordable price. There is the Victorian Lady in North Adams, home of MassMoca and soon Harsch will feature a live video in the production phase, of Cable Mills Condominiums, with 30 units now being offered in preconstruction marketing.


The Harsch Associates website has been earning accolades and outstanding visitor traffic since it first was created 11 ½ years ago. It is now in its third generation and growing being one of the first and among the few and only sites to be able to offer every single listing in the Berkshires as well as neighboring Vermont MLS. The agency also serves neighboring NY state.


The Harsch Associates web site attracts thousands of visitors a month. A recently completed indendent research firm had this to say about the Harsch site:

A website grade of 89/100 for means that of the hundreds of thousands of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 89% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data, website structure, approximate traffic, site performance, and others.

The website ranks 132,785 of the 1,165,767 websites that have been ranked so far.

 The Harsch website ranked 89 while its closest competitors' sites ranked 42 and 32 respectively. "We are totally dedicated to a constant upgrade and enhancement of all of our marketing strategies from print media to the internet in order to give our clients the very latest and greatest advantages in reaching the buying and selling market today. Catching the attention of more buyers and sellers of real estate is the edge we offer. From day one of my career some 35 years ago this September, I have sought to do a number of things better than anyone else in my market and among those has been pursuing my education and skills in real estate and another has been to be the top marketer which today means being on top of the net and the tools available to us there. It is very gratifying to see the facts prove this out. Having a site that is twice as effective as our next closest competitor makes me feel very reassured we are on top of our game and yet we are constantly striving to improve our site, day in and day out.

There are plenty of other ways in which we are considered leaders in our field. One of those is by offering our clients a real set of choices in the forms of representation, from buyer and seller agency to the newest option in MA for which I myself helped create the legislation that was adopted just a few years ago, Facilitation also called Transaction Brokerage.


I pledge to always strive to stay at the forefront of the changes and advancements and enhancements in the real estate profession. That is my nature and that is what our most discerning clients expect and the rest benefit from.

Paul Harsch

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