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FOR IMMEDIATE RELEASE

Contact:   Dave Traggorth Mitchell Properties 617-542-6500

  Cable Mills Takes Another Step Forward as Mitchell Properties Selects Local Real Estate Agency for Exclusive Brokerage

WILLIAMSTOWN, MA (May 11, 2009) - Mitchell Properties, developer of the Cable Mills project on Water Street in Williamstown, formally announced today that Harsch Associates, a prominent Williamstown real estate agency, has been selected to be the exclusive representative for marketing of condominium units at Cable Mills.

The Cable Mills project is the renovation and rehabilitation of the former General Cable Industries facility by Mitchell Properties LLC into a community of 61 luxury condominiums and townhouses along Water Street in downtown Williamstown. Occupancy of the first phase of units is planned for the Fall of 2010.

"Bringing Harsch Associates to the team is a big step towards creating Williamstown's newest luxury living at Cable Mills. We are very pleased to be working with Paul Harsch, Kevin White, and the entire team Harsch and selected them for the unique talents, expertise, and reputation as one of one of the area's leading real estate firms" commented Bart Mitchell, President of Mitchell Properties.

According to Dave Traggorth, Mitchell Properties' project manager for Cable Mills, over the coming weeks Harsch's team will personally contact and arrange meetings with the more than 350 people who have registered their interest in Cable Mills on www.cablemills.com, the project's website. In meetings prospective buyers will be able to view the latest unit layouts for the first time, with pricing, and reservation agreements following over the next several weeks. Those interested in viewing the latest information should contact Kevin White at Harsch Associates directly at 413-458-5000. 

After reviewing the wide variety of unit styles and sizes with the team, Paul Harsch, president of Harsch Associates, and Kevin White, Harsch's specialist in pre-construction of marketing new communities, were impressed with what they saw. After 34 years in the business Harsch said that Cable Mills' location, inherent beauty, and detail offer buyers a luxury living option that has never been available in Williamstown or the Northern Berkshires. He's asking prospective buyers to "imagine living across the street from the Taconic Golf Club and Williams College, being steps from all the shopping and dining options in the village centered around Spring Street and Water Streets, and coming home to a beautiful, unique space characterized by high ceilings, exposed beams and brick, and magnificent windows that have unmatched views of the river and mountains".

Kevin White added that Cable Mills is "an unparalleled opportunity that will appeal to so many people from all walks of life." He believes that the broad range of sizes from one to three bedroom, types, and layouts of units will appeal to buyers with a wide variety of goals and interests.

As the release of pricing and the opportunity to reserve units draws closer, the anticipation and excitement for Cable Mills is running high. "We're pleased that Mitchell Properties has chosen our team" said Harsch while adding that "it is now up to us to move this to the next level and we can hardly wait. This is the most exciting opportunity of my entire career thus far."

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About Mitchell Properties

Mitchell Properties is a Boston based real estate development company owned by Bart Mitchell, who graduated from Williams with the Class of 1980. After successfully completing numerous Boston residential projects, Mitchell Properties has developed an expertise in residential and mixed-use projects, including new construction and adaptive reuse of historic structures.  Mitchell Properties has gained a reputation for creating highly successful residential communities with an emphasis on unique design, quality construction, green living, beautiful landscaping, stylish interior finishes, and exceptional management.

About Harsch Associates

Harsch Associates, established in 1979, has been involved in a wide variety of projects within the county including land, commercial and residential sales and development. Paul Harsch, himself a 1969 graduate of Williams College and president of the firm has 34 years of real estate experience and Kevin White, the head of the marketing team for Cable Mills, has specialized in his career in sales of new condominium and town home developments, the most recent of which was an exclusive 6,000 acre golf course community in Colorado.

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